Online dating industry revenue 2016

Target marketing, changing demographics, and decreasing stigma about online dating are continually bringing new users to fore.

That growth is already beginning to attract investors.

Online dating has exploded in popularity over the past 10 years.

When it comes to finding love, “there’s a lid for every pot,” as the saying goes.

These days, online dating makes it easier than ever to find your “lid.” While dominated by big name, mass audience sites, like and e Harmony, a growing number of niche sites are finding success targeting singles looking for something very specific.

Safety has become a big issue in recent times – new regulation by the government will ensure companies will have to invest in safety measure such as ID checks,” said Asiand8’s spokesman.

There’s a crossover between safety and mobile here too; some apps allow you to see how close potential dates are to you – Grindr, the app used by the gay community is probably the best known – but research suggests women in particular feel uncomfortable about broadcasting their location.

Last December, more than 1 in 10 American adults visited dating sites, spending more than an hour a day there on average, according to Market research company Nielsen.