100 per cent online dating
Many online daters enlist their friends in an effort to put their best digital foot forward.Some 22% of online daters have asked someone to help them create or review their profile.
Despite the wealth of digital tools that allow people to search for potential partners, and even as one-in-ten Americans are now using one of the many online dating platforms, the vast majority of relationships still begin offline.
Even among Americans who have been with their spouse or partner for five years or less, fully 88% say that they met their partner offline–without the help of a dating site.
Two thirds of online daters—66%—tell us that they have gone on a date with someone they met through a dating site or dating app.
That is a substantial increase from the 43% of online daters who had actually progressed to the date stage when we first asked this question in 2005.
Digital technology and smartphones in particular have transformed many aspects of our society, including how people seek out and establish romantic relationships.